New Brand Strategy From Audi: "Future is an Attitude"

German Transport Minister Andreas Scheuer announced that a 900-euro incentive will be provided for the establishment of private charging stations for electric cars in the country.

In the new strategy, where sustainability, digitalization and design continue to be the main themes, the importance given to transition to sustainable and digital premium mobility is highlighted with a new slogan: “Future is an Attitude”.

“The aim of the Audi brand is to improve people's lives with technology,” said Henrik Wenders, Senior Vice President responsible for Audi Brand, saying that they aim to bring a contemporary definition to 'Vorsprung' with their innovations in brand strategy and to make it ready for the future, in other words, for a new automotive age and customers. and contributing to society; "Shaping the future with premium mobility and creating exciting experiences."

Audi is showing the way to an electrified, digitalized and emotional future with its global campaign launched due to the transition to the new brand strategy. Representing the brand's innovative strength, visionary cars such as the Audi AI: ME and the Audi Q4 Sportback e-tron concept are on display, in addition to existing models such as the Audi e-tron Sportback.

Under the “Future is an Attitude” communication approach, Audi gathers its worldwide marketing activities under a single umbrella, taking into account the cultural and country-specific requirements. While "One step ahead with technology" continues to be the brand's motto, all creative applications are carried out under the responsibility of the Hamburg-based agency, thjnk. All content created in the campaign, which will be conducted through all communication channels from television to digital platform, will be collected under the roof of the newly opened website "" and will be presented to users with other background stories.

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